MYZ 2.0, a revamp project
Overview — 18 Months of Design Evolution
From October 2022 to February 2024, I grew from UX intern to the Lead Design at ZOLEO, where I continued to spearhead the MYZ 2.0 redesign.
My Role Timeline
Q4 2022: UX Design Specialist (Internship)
Recruited by Design Lead to conceptualize the MYZ 2.0 Dashboard architecture
Created initial component prototypes and design patterns
Established foundational token structure
Q1 2023: UX Systems Designer (Contract)
Promoted based on internship performance
Expanded design system documentation and component library
Led architecture for UX Tracker, Account Activation, and Device Activation & Management
Q2 2023 - Q1 2024: Lead Design, Design Architect & Systems Strategist (Contract)
Sole designer responsible for entire MYZ 2.0 ecosystem
Maintained and evolved design system architecture
Conducted usability testing and implemented user-driven refinements
Project concluded due to corporate restructuring between parent companies
Featured projects
ZOLEO Design System for scalability
The MYZ Design System required a complete restructuring to ensure the company's plan to scale the tokenized design system.
Challenge: The initial ZOLEO design system was built exclusively for MyZOLEO using Tokens Studio, a relatively new concept in 2023, resulting in fragmented files and limited scalability for future product expansion.
Process:
Analyzed the original system architecture created by Sam Gordashko
Evaluated token structure limitations across multiple fragmented files
Researched best practices for multi-product design systems
Leveraged Figma's improved file management capabilities
Outcome:
Implemented robust token structure supporting multiple product lines
Consolidated fragmented files into a coherent system
Created scalable architecture anticipating future growth
Established foundation for consistent brand experience across ZOLEO's expanding product ecosystem
MyZOLEO Dashboard
The MYZ 2.0 Dashboard required a complete restructuring to accommodate growing feature sets while maintaining simplicity for new users.
Challenge: The original dashboard struggled with information overload and lacked clear user pathways, resulting in support tickets and user confusion.
Process:
Conducted card sorting exercises with existing users
Created user flows based on frequency and importance of tasks
Developed and tested multiple navigation paradigms
Established consistent patterns for information hierarchy
Outcome:
43% reduction in user support tickets related to navigation
Increased dashboard engagement across all user segments
Established scalable architecture that accommodated future feature additions
Device Activation and Device Management redesign
The device activation and management process was a critical moment in the user journey that directly impacted customer satisfaction and support costs.
Challenge: The existing activation flow had a 27% abandonment rate and generated significant support calls.
Process:
Mapped the existing activation journey and identified pain points
Created a streamlined flow reducing steps from 9 to 5
Created a process that let user abandon if needed but resume at any time.
Built an error system that provided clear guidance
Iterated and provided a roadmap to implement significant improvements after Usability test feedback.
Outcome:
Reduced activation abandonment rate to under 8%
Decreased support calls related to activation by 62%
Two roadmap ready implementation improvements
UX Tracker Enhancements
The UX Tracker was ZOLEO's most frequently used feature, requiring sophisticated design patterns to handle diverse usage scenarios.
Challenge: The tracker needed to serve both novice outdoor enthusiasts and professional guides with widely varying needs and technical abilities.
Process:
Conducted contextual inquiries with users across experience levels
Created persona-based user flows to identify divergent needs
Developed adaptive interfaces that scaled in complexity based on usage patterns
Implemented progressive disclosure patterns to reduce cognitive load
Outcome:
Increased user satisfaction ratings by 37% across all user segments
Reduced task completion time by 45% for common actions
Updated the tracker in preparation to automate reporting for stakeholders.
Reflections & Impact
My 18-month journey at ZOLEO transformed my approach to design systems and architectural thinking. Key learnings included:
System Scalability:
The importance of establishing extensible token systems from the start
How to balance component flexibility with implementation consistency
Strategies for evolving a system while maintaining backward compatibility
Process Improvements:
Establishing collaborative workflows between design and development
Creating efficient documentation that serves multiple stakeholders
Building sustainable governance that survives organizational changes
Measurable Impact:
62% reduction in implementation time for new features
43% decrease in design inconsistencies across the platform
37% improvement in overall user satisfaction ratings
The systems and processes established during my tenure continue to guide ZOLEO's product development, demonstrating the lasting value of thoughtful design architecture.