Case Studies
ZOLEO Customer Portal Redesign Context
Rapidly went from intern to senior role, and leading ZOLEO's customer portal redesign after 200%+ user growth. Managed the process solo, analyzed 10,000+ support tickets to inform decisions. Streamlined complex flows, maintained a design system, and innovated new features. Significantly improved satisfaction and reduced support tickets. This project showcased my ability to balance user needs with business goals, communicate effectively across teams, and apply UX principles for real-world impact.
Streamlining ZOLEO's Device Management
As the sole UX designer, I transformed our B2B Device Management interface, reducing activation time by 30% and support tickets by 25%. I overcame CMS limitations with an innovative interim solution (v1.5) and designed a comprehensive redesign (v2.0) for future implementation. This project showcased my ability to adapt to technical constraints, make data-driven decisions, and think strategically to improve user experience in complex systems.
Revitalizing the MYZ Dashboard
As lead designer, I spearheaded the ZOLEO Dashboard redesign, transforming a complex, desktop-centric interface into a responsive, user-friendly hub. By prioritizing mobile users, streamlining navigation, and implementing comprehensive account overviews, we significantly reduced support tickets and boosted satisfaction. This project showcased my ability to balance user needs with technical constraints, lead cross-functional teams, and drive impactful design solutions in a rapidly growing company
Empowering User Insights: How I revamped ZOLEO's UX Tracker
As the sole designer, I transformed ZOLEO's overwhelmed UX Tracker into a powerful, data-driven tool. I reduced data overload, implemented a structured tagging system, and laid the groundwork for automation. My work improved user feedback analysis, standardized reporting, and directly influenced user-centered design decisions. This project showcased my ability to handle large datasets, streamline processes, and bridge the gap between user feedback and actionable design solutions.
My Journey in Redesigning User Flows and Content Mapping
As sole designer, I revamped MyZOLEO's confusing platform. I implemented a Content Map, led user-centered redesign, and bridged design-development gaps. My innovations boosted developer efficiency by 65%, cut clarification meetings by 40%, and enhanced user experience. I solved complex challenges, improved cross-functional collaboration, and significantly upgraded both UX and development processes.